Japan Marketplace Fee Comparison (2026)
Rates alone will not tell you where a product earns most in Japan. Rakuten Ichiba combines a monthly plan fee with a sales-linked system fee, Yahoo! Shopping added a ¥10,000 monthly fee and a 2.5 % royalty in September 2026, Qoo10 has no monthly fee but charges 6–10 % by category, and Amazon Japan combines a ¥4,900 monthly plan with referral fees of 5 % up to ¥750 and mostly 8.4–15.4 % above. Enter price and cost once to rank all four by net profit.
Results · Sorted by net profit
| Marketplace | Category | Total fees | Payout | Net profit | Margin |
|---|---|---|---|---|---|
| Yahoo! Shopping | — | ¥390 | ¥4,590 | ¥1,690 | 33.9 % |
| Qoo10 Japan | ¥506 | ¥4,475 | ¥1,575 | 31.6 % | |
| Rakuten Ichiba | — | ¥744 | ¥4,236 | ¥1,336 | 26.8 % |
| Amazon Japan | ¥816 | ¥4,164 | ¥1,264 | 25.4 % |
Rates are prefilled from the official fee schedule and fully editable. Estimates only. Verify current rates in your seller account.
Fee overview
- Choose the matching category on each marketplace for accurate numbers.
- Fixed costs are spread across the default monthly order count of each calculator; changing that count changes the ranking.
- Consumption tax assumes a taxable business that can deduct it.
- Amazon is calculated as seller-fulfilled on the Professional plan; for FBA, pick a size tier on the Amazon Japan calculator.
- Advertising, extra point multipliers and returns are excluded, so real margins are lower.
FAQ
Which Japanese marketplace has the lowest fees?
It depends on your volume and category. Qoo10 has no fixed fee and charges 6–10 %, which suits small sellers. Rakuten costs ¥25,000–130,000 per month but its system fee percentage falls as sales grow. Yahoo! Shopping moved to a ¥10,000 monthly fee plus a 2.5 % royalty in September 2026. Amazon’s rate depends heavily on the category, from 8.4 % for electronics to 15.4 % for home and kitchen.
How are fixed costs treated?
Monthly plan and system fees are divided by the monthly order count and added per order. The fewer orders you have, the worse marketplaces with fixed fees look.
Are loyalty points included?
Yes, Rakuten’s 1.0 % point funding and Yahoo’s 1 % store point funding are included as defaults. Raise them on the individual calculator pages if you run higher multipliers.