Naver SmartStore Fee Calculator (2026)
Since the June 2025 reform Naver charges two layers: a sales commission of 2.73 % (ex VAT) for normal traffic, dropping to 0.91 % when the buyer arrives through your own marketing link, plus an order management fee of 1.98 % (small business) to 3.63 % (standard) set by your reported annual revenue, VAT included. Pick your traffic source and revenue tier to see payout, net profit and break-even price.
Results
| Sales commission | ₩898 |
| Order management fee | ₩651 |
| Total fees | ₩1,550 |
|---|
Sale price ₩29,900 + Shipping charged to buyer ₩3,000 − Total fees ₩1,550 = Payout ₩31,350
Payout ₩31,350 − Item cost ₩12,000 − Your shipping cost ₩3,000 = Net profit ₩16,350
Break-even price: ₩12,741
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Rates are prefilled from the official fee schedule and fully editable. Estimates only. Verify current rates in your seller account.
Korea Marketplace Fee Comparison (2026) →
Profit at different prices
The same item at five price points, so you can see where fees stop eating the margin. Item cost and shipping stay the same.
| Sale price | Total fees | Payout | Net profit | Margin |
|---|---|---|---|---|
| ₩18,000 | −₩989 | ₩20,011 | ₩5,011 | 23.9 % |
| ₩24,000 | −₩1,272 | ₩25,728 | ₩10,728 | 39.7 % |
| ₩29,900 | −₩1,550 | ₩31,350 | ₩16,350 | 49.7 % |
| ₩39,000 | −₩1,978 | ₩40,022 | ₩25,022 | 59.6 % |
| ₩48,000 | −₩2,402 | ₩48,598 | ₩33,598 | 65.9 % |
Fee overview
| Category | Rate |
|---|---|
| SmartStore · normal traffic | 2.73 % |
| SmartStore · seller marketing link | 0.91 % |
| Brand Store · normal traffic | 3.64 % |
| Brand Store · seller marketing link | 1.82 % |
- The sales commission is quoted ex VAT (2.73 % / 0.91 %); the order management fee already includes VAT (1.98–3.63 %).
- Fees are charged on the amount the customer actually paid: price plus shipping.
- The old 2 % Naver Shopping referral fee was folded into the sales commission in the June 2025 reform. Use the "other linked fee" field only if you have a separate affiliate deal.
- Your order management tier is recalculated yearly from the revenue you report to the tax office.
FAQ
What is the total Naver SmartStore fee?
Roughly 4.7–6.4 %: a 2.73 % sales commission (ex VAT) plus an order management fee of 1.98–3.63 % (VAT included) depending on your revenue tier. Traffic arriving through your own marketing link pays only 0.91 % commission.
Why does the order management fee differ between sellers?
It is tiered by the annual revenue you report to the Korean tax office: 1.98 % under ₩300M, 2.585 % for ₩300–500M, 2.75 % for ₩500M–1B, 3.025 % for ₩1–3B and 3.63 % above ₩3B. Tiers are recalculated every year.
Is shipping included in the fee base?
Yes. Fees apply to the total the customer paid, so the shipping you charge is part of the base.
Does the 2 % Naver Shopping referral fee still exist?
No. It was abolished in the June 2025 reform and replaced by the new sales commission structure. The calculator defaults that field to zero.
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