Korea Marketplace Fee Comparison (2026)
Headline commission rates do not tell you where a product earns most in Korea. Coupang now shows its payment fee separately, Naver charges a sales commission plus an order management fee, and 11st and Gmarket charge shipping separately. Enter your price and cost once and see net profit on all four, ranked.
Rates are prefilled from the official fee schedule and fully editable. Estimates only. Verify current rates in your seller account.
Fee overview
- Pick the right category per marketplace: rates differ between them for the same product.
- VAT assumes a VAT-registered business that can deduct it. Switch the option on each calculator page if you are not.
- Fixed costs such as monthly service or server fees are spread across the monthly order count each calculator defaults to.
- Advertising, coupon funding and returns are not included, so real margins are lower.
FAQ
Which Korean marketplace is cheapest?
It depends on the category. On headline rates Gmarket/Auction (6.5–13 %) and 11st (7–13 %) look lowest, but Coupang adds a 2.9 % payment fee plus VAT, and Naver pairs a low 2.73 % sales commission with an order management fee of up to 3.63 %. The ranking flips with category and shipping setup.
Why does shipping matter so much?
Coupang and Naver charge fees on the full amount the customer paid including shipping, while 11st and Gmarket apply the category rate to the item price and charge 3.3 % on shipping separately.
How are fixed costs handled?
Monthly fees such as Coupang’s ₩55,000 service fee or 11st’s ₩77,000 server fee are divided by your monthly order count and shown per order. Fewer orders make marketplaces with fixed fees look worse.